Dr. Lynda Lee Kaid is Professor of Telecommunication in the College of Journalism and Communications at the University of Florida. She previously served as the Director of the Political Communication Center and supervised the Political Commercial Archive at the University of Oklahoma. She is the author/editor of fourteen books including "Political Advertising in Western Democracies" and "Mediated Politics in Two Cultures." Her articles have appeared in several journals.

Political Advertising:

Difference from Debates

Similarity to Debates

News Coverage of Presidental Campaigns:

"Horse Race" Journalism

Shrinking Sound Bites


Television Coverage

The Media and Political Communication:

Public Cynicism

The 2000 Campaign

Media Consultants

Debates & Spin Doctors

Theories and Perspectives on Television & Politics:

"Direct Effects" Theory

"Agenda Setting" Theory

"Uses and Gratifications" Theory