Armed Forces
Radio & Television Service (AFRTS) comprises the primary communication
media of the American Forces Information Service (AFIS), a unit
of the Department of Defense (DoD). AFRTS provides radio and television
news, information, sports and entertainment programming to U.S.
military personnel and their families stationed at U.S. military
installations and seacraft worldwide.
AFRTS programming,
acquired and distributed by the AFRTS Broadcast Center in Los Angeles,
is selected from popular commercial and public programming found
in the United States (though commercials are replaced by DoD information
and spot announcements). Most AFRTS programming is acquired with
little or no charge thanks to industry cooperation dating back to
the AFRTS's beginnings during World War II.
Radio news programming
is transmitted by the International Satellite (INTELSAT) and International
Maritime Satellite (INMARSAT) (which replaced AFRTS's previous short-wave
broadcast service in 1988). Programming includes news and commentary
from the major U.S. networks and syndicators. Music and entertainment
programming is mailed in weekly program units for use by outlets
in producing local programming. Television news, information, sports,
and other timely programming is distributed by the AFRTS Satellite
Network (SATNET). Most entertainment programming, however, is provided
by mail, and normally includes over 90% of the top rated programs
in the United States. About 63% of AFRTS programming comes from
the commercial networks, comprised largely of news and sports. The
balance comes from the major entertainment distributors and producers
in the United States. Unlike AFRS during its formative years, AFRTS
does not produce its own entertainment shows for television.
As of 1992,
according to AFIS sources, AFRTS uses nine satellites in providing
service to over 450 outlets in more than 130 countries and U.S.
territories worldwide. Over 300 military ships at sea also receive
programming. By 1985, the AFRTS had become the largest radio and
television network in the world.
AFRTS broadcasts
also reach a substantial "shadow" audience of U.S. citizens living
abroad and citizens of host nations who view or listen to the programming.
Though no official figures exist for the size of the "shadow" audience
worldwide, one study of the audience in Japan found that 21% of
the local population (approximately 25 million people) listened
to AFRTS radio at least once a week. One could safely conclude that
the enormous presence of AFRTS broadcasts has probably played an
important role in informal English language instruction and, relatedly,
fostering a general acceptance of U.S. cultural products worldwide--currently
the number one export of the United States.
AFRTS's history
can be traced to several small radio stations established by servicemen
in Panama, Alaska, and the Philippines near the start of World War
II. Following the success and popularity of these small operations,
the Armed Forces Radio Service (AFRS) was established by the War
Department on 26 May 1942, with the expressed intent of improving
troop morale by giving service members a "touch of home." The military
also sought to provide a source of information to U.S. servicemen
that would counter enemy propaganda (such as that found in the broadcasts
of Axis Sally and Tokyo Rose), though it denied the move was an
attempt at counter-propaganda.
AFRS
programs during the war proved enormously popular with the troops,
and were made financially possible largely through the contributions
of radio and film stars who donated their time regularly without
charge. Two of the more popular programs included Command Performance
and Mail Call, which presented such stars as Bob Hope, Jack
Benny, Clark Gable, Red Skelton, Bing Crosby, Dinah Shore, and the
Andrews Sisters, among many others. Though these stars unselfishly
gave of their time to contribute to the patriotic war effort, their
careers most certainly didn't suffer from the exposure of a somewhat
captive audience. By the end of the war, there were nearly 300 AFRS
radio stations operating worldwide (though that number had decreased
to only sixty some four years later). Since that time, the number
of stations continues to increase and decrease, depending on the
level of U.S. military commitments worldwide.
Television
came relatively late to the AFRS, considering the enormous impact
it was having on American society. The impetus to introduce television,
in fact, came from the need to address serious morale problems in
the Strategic Air Command. Armed Forces Television (AFT) got its
start at Limestone Air Force Base, Maine, in 1953, and after much
success in helping to reduce AWOLs, court martials, and the divorce
rate at this military installation, AFT was officially joined with
the AFRS in 1954 to become the AFRTS--the Armed Forces Radio and
Television Service. AFRTS introduced color television in the early
1970's and was one of the first broadcasters to began using satellites
for live news and sports as early as 1968.
The
AFRTS maintains that its programming is provided "without censorship,
propagandizing, or manipulation." The first notable exceptions to
that claim surfaced during the Vietnam War period. From 1963 to
1967, AFRTS was instructed by Defense Secretary Robert McNamara
to broadcast United States Information Agency (USIA)-produced news
analysis programs--material that was widely recognized as propaganda.
The more serious challenge to AFRTS's non-interference claims came
from broadcast outlets and journalists in Vietnam itself. Though
AFRTS and various military policy makers maintained that censorship
of programming was prohibited, numerous controversies arose (both
public and internal) over news, quotes, and specific words and phrases
that were kept off the air due to AFRTS guidelines. According to
a history of the AFRTS commissioned by the Service for its fiftieth
anniversary, such restrictions even included "the editing of President
Johnson's comments that the command believed were inaccurate." Justifications
for such restrictions most often included the desire to avoid injuring
troop morale, helping the enemy, or offending the host nation's
sensitivities.
Though
AFRTS still maintains its claim to no censorship, it also adamantly
defends the altering of programming that might offend the sensitivities
of host nations. The direct broadcasting of American news programming
via SATNET has increased the problems for AFRTS broadcasters in
nations that are particularly sensitive to criticism (such as Korea
and the Philippines, in recent years). AFRTS also defends its review
of music lyrics and feature films for similar reasons.
-Jeffrey
P. Jones
American
Forces Information Service and Armed Forces Radio and Television
Service. History of AFRTS: The First 50 Years (1992), U.S.
Department of Defense.