The Arsenio
Hall Show, a syndicated late-night talk show starring African
American stand-up comedian Arsenio Hall, ran from January 1989 to
May 1994. Paramount Domestic Television's syndicated division produced
and distributed the show which aired primarily on stations affiliated
with FOX Broadcasting. During its five year run, the show peaked
at a 3.9 national rating in February 1990, an amazing feat for a
syndicated show that had access to fewer TV stations than network
programs and did not have a specific airing time across the nation
(though it usually aired sometime between 11:00 P.M. and 1:00 A.M.).
Hall had his
first break in late-night television when he became a guest hosts
on FOX's The Late Show with Joan Rivers. After Rivers departed
in May 1987, the show had a rotating series of guest hosts which
included Hall. After fronting the show for several nights, Hall
was invited to stay for thirteen weeks. That time permitted Hall
to develop as a talk-show host while solidifying his position as
a well-known popular entertainer. Although both Hail and the show
were doing moderately well, FOX decided to cancel ii and
replaced it with The Wilton North Report. During that time,
when Hall was without a regular television job, Paramount approached
him with a multi-film deal, a deal eventually re-negotiated to include
a talk show. Yet, Hall was still under contract with FOX. In order
to prevent a legal suit against both Hall and Paramount, FOX affiliates
were used as the main venue for Hall's talk show.
The format of
The Arsenio Hall Show followed traditional structures set
by other late-night talk shows-- entrance and rapport with the band
and the studio audience, the host's initial monologue at the center
of the stage, interviews with guests (usually two to three) in the
sitting area, and a musical number by an invited artist. Hall nevertheless
brought some changes (sometimes quite subtle), in order to provide
a more informal mood for his show. There was no desk in the sitting
area where interviews were conducted, so he could be closer to his
guests. Hall did not have a sidekick on the show. The set had an
area at the stage left of the band designated as the "dog pound"
where a group of guests would sit and cheer Hall with barks ("Woof,"
"Woof," "Woof!") while moving their right fists in circles above
their heads. These more informal elements of the show were attuned
with Hall's agenda of providing an alternative kind of entertainment
to the traditional late night scene.
From the outset,
The Arsenio Hall Show distinguished itself by targeting audiences
that have been largely ignored by other late-night talk shows: African
Americans, and Latinos, as well as the younger generation of television
viewers which he identified on several occasions as the "MTV generation."
Hall reached these audiences through a hip and casual approach to
the show, strongly informed by his talent as a stand-up comedian
as well as by tales of his childhood experiences in a Cleveland
lower middle class community. In fact, Hall constantly invoked stories
about being someone who left the ghetto for another type of life
but who was still emotionally and politically connected to it. The
strategy kept his television persona grounded at a level closer
to audiences.
Another technique
Hall used to reach a multi-ethnic younger audience was showcasing
a wide variety of artists, comedians, and performers, especially
those who were less mainstream and, thus, not usually invited to
participate on other talk-shows. In terms of entertainment, some
of the Arsenio Hall Show's highlights included a whole night
dedicated exclusively to musical performances by the reclusive artist
Prince, a surprise visit in 1992 by (then) presidential candidate
Bill Clinton (who performed two songs on the saxophone), and the
taping of his thousandth show at the Hollywood Bowl and starring
Madonna.
Although
entertainment was a priority for Hall, he also conceived of his
show as a space where audiences, especially youth, could be educated.
For example, he had a special show with Jesse Jackson as well as
a night dedicated to commemorating the figure of Martin Luther King
Jr. Furthermore, Hall became a spokesperson for "Safer Sex/AIDS
Awareness" mainly due to his close friendship with basketball star
Magic Johnson. In fact, Johnson chose The Arsenio Hall Show as
the venue for his first public discussion about AIDS after announcing
that he was HIV positive.
The
Arsenio Hall Show also had its moments of controversy. Twice,
for example, Hall invited the infamous comedian Andrew Dice Clay,
notorious for his sexist, racist, and homophobic jokes. On the second
visit, members of the gay and lesbian groups Queer Nation and ACT
UP showed up on the program in order to voice their disapproval
of the guest as well as of Hall for having him. In fact, these organizations
had already confronted Hall during an earlier show, both for not
having gay and/or lesbian guests as well as for ridiculing homosexuals
through one of his recurring impersonations. The visit of the Nation
of Islam's leader, Louis Farrakahn, created another controversial
moment for the show and Hall was severely criticized for not being
aggressive in his interview. In fact, Hall's laudatory attitude
towards most of his guests was constantly criticized by the popular
press.
The
Arsenio Hall Show can be regarded as an example of a syndicated
show which was able to succeed temporarily by targeting an audience
largely ignored by other late-night shows, the multi-ethnic youth.
In fact, in its most popular days, The Arsenio Hall Show was
able to rank second in the late -night rating race, just behind
The Tonight Show With Johnny Carson.
-Gilberto
Blasini
Freeman,
Michael. "Rivals Circle Arsenio Slot." MediaWeek (Brewster,
New York), 26 April 1994.
King,
Norman. Arsenio Hall. New York: William Morrow, 1993