The
BBC's flagship sports program, Grandstand has been broadcast
in Britain since the autumn of 1958. This enduring and resourceful
program, runs for approximately five hours every Saturday afternoon
pulling together discrete sporting events under one program heading.
Grandstand
was conceived by Bryan Cargill, then a sports producer within the
BBC, with the idea of unifying the Corporation's live Outside Broadcasts
within a single sports omnibus. The sports magazine format had its
precedents in both BBC radio and television, and Grandstand
joined its sister programs Sportsview (a midweek sports magazine
which was presented by Peter Dimmock from 1954 and latterly became
known as Sportsnight) and Sports Special (a Saturday
evening program of filmed highlights, presented by Kenneth Wolstenholme
which aired from 1955 to 1964 when it was replaced by Match of
the Day a program exclusively dedicated to soccer) to provide
a comprehensive sports portfolio without comparison among the ITV
companies.
It
was Dimmock, then the Head of BBC Television Outside Broadcasts,
who presented the initial two programs. He was soon replaced by
the sports journalist David Coleman, who from 1958 to 1968 brought
a vibrant style and meticulous sporting knowledge to the program
in a decade which saw televised sport in Britain come of age. The
role of the anchor has been central to the success of Grandstand
whose structure changes from week to week and, on occasion,
hour to hour, or even minute by minute. As the public end of a finely
tuned production team, the anchor knits together and makes coherent
the live and recorded material which alternates between various
sports and locations. Since Coleman left the program in 1968, it
is a role only a few broadcasters have been privileged to undertake:
Frank Bough (1968-83); Desmond Lynam (1983-93) and Steve Ryder (1993-96).
One of the guiding principles of Grandstand has been to appeal
to a family audience, despite being male dominated in terms of its
selection of presenters, commentators and sports covered. Indeed,
it is between the dichotomy of the sports fan (viewed as predominantly
male) and the casual viewer (the family audience) that the presenters
and commentators seek to appeal and has given the aforementioned
anchors of the program recognition as talented broadcasters beyond
the genre of televised sport. Similarly, the sports commentators,
many of whom joined the BBC in the 1950s and 1960s, have become
household names in Britain: Peter O'Sullivan (Horse Racing), Murray
Walker (Motor Racing), Bill McLaren (Rugby Union), Peter Allis (Golf),
Richie Benaud (Cricket), John Motson (Soccer), David Coleman (Athletics),
Ted Lowe (Snooker), Dan Maskell (Tennis) and Harry Carpenter (Boxing).
These commentators are among the most enduring names in British
broadcasting, and although the latter three practitioners of the
lip microphone retired from broadcasting in the early 1990s, all
remain familiar to the armchair sports fan.
The
individuals who have taken on the challenge of presenting the program
have been aware of the need to produce the illusion of a seamless
flow of sports entertainment; continuity and slickness being key
production values. Without any definitive script or knowing what
is going to happen next, the fronting of Grandstand is recognised
as one of the toughest jobs in British television. Yet the complexity
of directing several Outside Broadcasts in one afternoon, mixing
events and making sure everything significant is captured, has been
made to look easy.
Although
soccer does not feature as one of the alternating live outside broadcasts,
due to a historical fear on the part of the soccer authorities that
live coverage would affect actual attendance on Saturday afternoons,
the sport does figure strongly within the overall news values of
the program. Starting with "Football Focus", a review and analysis
of the previous week's games and an outlook towards the afternoons
matches, Grandstand provides a continual update of the latest
scores for its viewers. "Final Score", which concludes the program,
provides a soccer results service which emphasises the up-to-the-minute
production values, formatively utilizing the technology of what
affectionately became known as the "teleprinter" (later replaced
by the "videprinter"). "Final Score" was introduced to the program
not only as a means of informing soccer fans of their teams' success
or failure on a particular Saturday afternoon, but also to provide
news of success or failure to the hundreds of thousands of British
people who gamble on the football pools. In this respect, Grandstand
was the first television programme to take the sports gambler seriously,
specifically with regard to horse racing which is a staple diet
of the program, combining the coverage of racing events with analysis
of race form, betting odds and results.
Between
1965-85 Grandstand had to compete with ITV's sports magazine
programme World of Sport. Initially launched in a joint operation
between ATV and ABC, and subsequently produced by LWT, World
of Sport took up the same scheduling time as Grandstand. Instead
of alternating between Outside Broadcasts it televised sports within
a far more structured approach. Its demise was due to the problem
of overcoming the regional system of the ITV Network and its failure
to encroach on the BBC's stranglehold on the television rights to
the main sporting events. Of central importance, here, has been
the BBC's predominance in the coverage of the 'Listed Events'; a
set of sporting occasions which have been sidelined since 1954 by
the Postmaster General to maintain non-exclusivity in the broadcasting
of Wimbledon tennis, the F.A. Cup Final, the Scottish Cup Final,
the Grand National, the Derby, Test Cricket in England, the Boat
Race, soccer's World Cup Final, the Olympic Games and the Commonwealth
Games. Grandstand has been the vehicle for the coverage of
all these events. Therefore, not only has the program established
Saturday as a day of televised sport, but also has created a seasonally
shifting, broadcasting calendar of sport, ubiquitously known and
familiar throughout the nation.
With
the introduction of satellite and cable delivery systems in Britain,
and the emergence of sports narrowcasting (most notably Sky Sports),
the BBC has found it increasingly difficult to compete for television
rights to sport as prices inflate. However, the BBC has maintained
its commitment to sport, and introduced Sunday Grandstand (formerly
Summer Grandstand when it began in 1981) as a means of extending
its scheduled hours of sport, under a title which has become synonymous
with quality sports programming.
-Richard
Haynes
Barnett,
Steven. Games and Sets: The Changing Face of Sport on Television.
London: British Film Institute, 1990.
Bough,
Frank. Cue Frank! London: MacDonald Futura,
1980.
Whannel,
Garry. Fields In Vision: Television Sport and Cultural Transformation.
London: Routledge, 1992.
______________."'Grandstand',
the Sports Fan and the Family Audience." In Corner, John, editor.
Popular Television In Britain: Studies in Cultural History.
London: British Film Institute, 1991.