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LEONARD, SHELDON
 Sheldon Leonard Photo courtesy of Sheldon Leonard SHELDON
LEONARD. Born Sheldon Leonard Bershad in New York City, New
York, U.S.A., 22 February 1907. B.A., Syracuse University, 1929.
Married: Frances Bober, 1931; one child: Andrea. Began career as
actor in Broadway plays, 1930-39; acted in films, 1939-61; numerous
radio roles, 1930s-40s; radio scriptwriter, 1940s; screenwriter,
1948-57; director of television from 1953; producer of television
from 1955; guest appearances as actor on television, 1960s-70s;
president of T and L Productions; partner, officer, Mayberry Productions,
Calvada Productions, Sheldon Leonard Enterprises. Member: vice president
and trustee, Academy of TV Arts and Sciences; national trustee,
board of governors, vice president Directors Guild of America; Academy
of Motion Picture Arts and Sciences. Recipient: Christopher Award,
1955; Emmy Awards 1957, 1961, 1969; Best Comedy Producer 1970 and
1974; Golden Globe Award, 1972; Sylvania Award, 1973; Cinematographers
Governors Award; Directors Guild of America Aldrich Award; Man of
the Year Awards from National Association of Radio Announcers, Professional
Managers Guild, B'nai B'rith; Arents Medal, Syracuse University;
Special Achievement Award, NAACP; Special Tribute Award, NCAA; TV
Hall of Fame, 1992. Address: Sheldon Leonard Productions, 2121 Avenue
of the Stars, Los Angeles, CA 90067-5010.
TELEVISION
SERIES (director)
1953-56 Make Room for Daddy (and producer from 1955) 1953-62
General Electric Theatre
1953-65 The Danny Thomas Show (and exec. produced) 1954-71
Lassie
1954-57 The Jimmy Durante Show
1954 The Duke (summer replacement series)
1955-56 Damon Runyon Theatre
1957-63 The Real McCoys
1960-68 The Andy Griffith Show (packaged & exec. produced)
1961-66 The Dick Van Dyke Show (packaged & exec. produced)
1963-65 The Bill Dana Show (and exec. produced)
1963 My Favorite Martian (directed pilot only)
1964-70 Gomer Pyle, U.S.M.C. (executive producer)
1965-68 I Spy (executive producer)
1967 Good Morning, World
1969 My Friend Tony
1969-70 My World and Welcome to It
1971-72 Shirley's World
1972 The Don Rickles Show
1975 Big Eddie (star)
MADE-FOR-TELEVISION
MOVIES
1978 The Islander (actor)
1993 I Spy Returns (executive producer)
FILMS
(actor)
Another Thin Man, 1939; Buy Me That Town, 1941; Tall,
Dark and Handsome, 1941; Rise and Shine, 1941; Tortilla
Flat, 1942; Street of Chance, 1942; Lucky Jordan,
1942; To Have and Have Not, 1944; Her Kind of Man,
1946; It's a Wonderful Life, 1946; Zombies on Broadway,
1945; Somewhere in the Night, 1946; The Gangster,
1947; Violence, 1947; Sinbad the Sailor, 1947; If
You Knew Susie, 1948; My Dream is Yours, 1949; Take
One False Step, 1949; Iroquois Trail, 1950; Behave
Yourself, 1951; Here Come the Nelsons, 1952; Young
Man with Ideas, 1952; Stop You're Killing Me, 1952; Diamond
Queen, 1953; Money from Home, 1954; Guys and Dolls,
1955; Pocketful of Miracles, 1961.
RADIO
(selection)
The
Jack Benny Show; The Lineup; Duffy's Tavern.
PUBLICATIONS
"The
World is His Back-Lot," As told to Morris J. Gelman. Television
(New York), April 1966.
And
the Show Goes On: Broadway and Hollywood Adventures. New York:
Limelight, 1995.
U.S. Actor/Director/Producer
For
nearly two decades, from the early 1950s through the late 1960s,
Sheldon Leonard was one of Hollywood's most successful hyphenates,
producing--and often directing and writing--a distinctive array
of situation comedies, of which three justly can be considered classics
(The Danny Thomas Show, The Andy Griffith Show, The Dick Van
Dyke Show). Although he assayed the hour-long espionage form
with conspicuous success as well, the sitcoms remain the Leonard
hallmark. Long before Taxi, Cheers, and MTM Productions, Leonard
was overseeing the creation of literate, character-driven ensemble
comedies that blended the domestic arena with the extended families
of the modern workplace.
Like many independent producers in television's formative years
(Bing Crosby, Desi Arnaz, Jack Webb, Dick Powell), Leonard began
his show business career in front of the cameras. After six years
acting on Broadway--during which time he also took his first stab
at directing, for road companies and summer theater--in 1939 Leonard
made the move to Hollywood, where he would go on to appear in fifty-seven
features over the next fourteen years. It was not long before the
actor was equally busy in radio, with regular roles on several programs
(The Jack Benny Show, The Lineup and Duffy's Tavern, to name
only a few), and guest parts on dozens of others. Although Leonard
played a variety of characters in both media, the Brooklyn-toned
actor--described as "Runyonesque" in most biographical sketches--is
best remembered for his incarnations of quietly-menacing gangsters.
As the 1940s wore on, Leonard decided to take up writing for radio,
selling scripts to such anthology shows as Broadway Is My Beat.
Already demonstrating the business savvy befitting a future producer,
Leonard retained the ownership of his radio scripts after production,
thus building a library of salable properties. It was not long before
Leonard turned his writing talents to the new medium of television,
writing teleplays (some adapted from his radio scripts) for the
filmed anthologies. Next Leonard tried his hand at directing some
installments, an experience that signaled a new chapter in his show
business career.
His
apprenticeship behind him, Leonard signed on as director of the
Danny Thomas series Make Room for Daddy in 1953. He was promoted
to producer in the show's third year, remaining its resident producer-director
for six more seasons. Between 1954 and 1957 the energetic director
also found time to produce and direct the pilot and early episodes
of Lassie and The Real McCoys (which was produced
by Thomas' company), write and direct installments of (fittingly
enough) Damon Runyon Theatre--as well as act in a 1954 summer
replacement series, The Duke. In 1961 Leonard became Executive
Producer of the Thomas series (titled The Danny Thomas Show),
at which time he and the comedian teamed up to form their own production
firm.
T and L Productions would go on to make a lasting mark on television
comedy. At its peak in 1963, T and L had four situation comedies
in prime time, with Leonard serving as Executive Producer on all
four: The Danny Thomas Show, The Dick Van Dyke Show, The Andy
Griffith Show, and The Bill Dana Show. Through their
own separate companies Leonard and Thomas also owned an interest
in a fifth sitcom, The Joey Bishop Show, although Leonard
had no creative role in the series after directing the pilot. To
complete the T and L comedy empire, the partners each owned an interest
in My Favorite Martian by virtue of Thomas' financing and
Leonard's direction of the pilot, and also owned The Real McCoys
syndication package. Although the Bishop and Dana
programs were short-lived, Danny Thomas, Dick Van Dyke, and
Andy Griffith were all certifiable Top Ten Nielsen hits.
As
the titles suggest, the foundation of the T and L formula was the
comic performer, around whom a premise was formed and an extended
"family" of kin and co-workers built. There were certain clear resemblances
among the series, notably the reflexive Van Dyke and Joey
Bishop shows, which followed the Danny Thomas model by
focusing on the professional and private lives of people in show
business (a TV writer in the first case, nightclub performers in
the others). The Andy Griffith Show is in some ways antithetical
to the noisy, urban sensibility of show-biz shows, though the slow-paced
rural realism of The Real McCoys could not have been far
from Leonard's mind when he created the premise. Yet all the programs
had something more in common, something Television magazine
called the "T and L trademark": "It's good clean comedy with a small
moral," in the words of one 1963 observer--or, as a Television
reporter put it, "a combination of comedy and sentiment." While
this mix was certainly not unique to the T and L sitcoms during
the 1960s, it underlines their emphasis on characters, relationships,
and emotion over situation and slapstick. One need look no further
for proof of this than Mayberry Deputy Barney Fife, who, in even
his most outrageously broad moments, is underlined with a humanity
that keeps him believable.
Leonard's
influence on television comedy is bound up in the T and L hits,
but it also transcends them. Credit him for spotting the potential
of bucolic raconteur Andy Griffith and (with writer Artie Stander)
transforming him into wise and gentle Andy Taylor, sheriff of a
fictional town called Mayberry. It was Leonard who recognized the
story and character quality in a failed pilot written by and starring
Carl Reiner, and resurrected it by casting Dick Van Dyke in the
lead role--retaining Reiner's writing talents. The excellence of
the T and L programs is surely due in no small part to Leonard's
commitment to the quality of the scripts, exemplified by his cultivation
of writing talent, his promotion of writers to producers, and the
extremely collaborative nature of the writing process on all the
shows. Indeed, Leonard had an equally profound impact on the medium
through the writers he mentored, notably Danny Arnold (Barney
Miller), and the teams of Garry Marshall and Jerry Belson (The
Odd Couple, Happy Days, etc.), and Bill Persky and Sam Denoff
(That Girl, Kate and Allie).
Leonard's impact on television is attested to by the long-standing
popularity of the Griffith and Van Dyke programs in
syndication. Just as significant in terms of industry practice,
Leonard pioneered the strategy of launching new series via spin-offs,
thereby avoiding the expense of pilots. Both the Andy Griffith
and Joey Bishop shows began with "back-door pilots" (directed
by Leonard) aired as episodes of Danny Thomas; similarly,
Bill Dana's "José Jimenez" character began as a recurring character
on the Thomas show before setting out on his own series.
While the Dana and Bishop vehicles were flops, Leonard scored a
long-running success with another spin-off in 1964 when he and
Griffith producer Aaron Ruben sent a popular resident of Mayberry
off into six years of military misadventures on Gomer Pyle, U.S.M.C.
Leonard
and Thomas parted company in 1965, and Leonard shifted generic gears,
mounting the globe-trotting espionage series I Spy. Among
a spate of spy shows popular in the mid-sixties, I Spy distinguished
itself for its mix of humor and suspense, and its exotic locales
(Leonard and company spent several months each season shooting exteriors
around the world in such faraway places as Hong Kong, England, France,
Morocco, and Greece). But the most significant aspect of the series
was Leonard's decision to cast African-American comedian Bill Cosby
opposite Robert Culp as the series leads. If the move seems less
than startling in retrospect, one need only look back at the Variety
headline announcing the Cosby hire, dubbing the actor "Television's
Jackie Robinson." Thanks to sharp writing and the chemistry of its
leads, I Spy was hip without being campy, as witty as it
was exciting. The series was nominated for Outstanding Dramatic
Series Emmy every year of its three-year run, and earned Leonard
an Emmy nomination for directing in 1965.
Leonard
returned to the sitcom form in 1967 with the short-lived Good
Morning World (written and produced by Persky and Denoff), another
reflexive, quasi-show-biz format in the Van Dyke vein, concerning
a team of radio deejays, which also anticipated the ensemble comedy
style of the MTM shows of the 1970s. The producer shifted genres
again in spring 1969 with the lighthearted mystery My Friend
Tony, but it was not renewed after its trial run. Leonard's
most innovative comedy project came along in the fall of that year,
My World and Welcome To It, a whimsical comedy based on the
stories of James Thurber, and interspersed with animated versions
of Thurber's cartoons. Despite critical acclaim and an Emmy for
Outstanding Comedy Series for 1969, the series was not a ratings
success, and was canceled after one season. Leonard's final forays
into situation comedy were less prestigious: Shirley's World,
a Shirley MacLaine vehicle in the Mary Tyler Moore mold,
and The Don Rickles Show, an ill-fated attempt to package
the master of insult comedy in a domestic sitcom.
Throughout
the 1950s and 1960s Leonard had continued to take on the occasional
acting job, recreating his radio role as the racetrack tout on Jack
Benny, appearing as Danny Williams' agent on Danny Thomas,
and doing a gangster turn in a Dick Van Dyke episode. Still
typecast after almost forty years, Leonard acted the tough guy yet
again in 1975 as the star of the short-lived series Big Eddie
(as a gambler-turned-sports promoter), and once more in 1978 in
the made-for-TV movie The Islander (as a mobster). That same
year Leonard discharged Executive Producer duties and acted in the
TV movie Top Secret, a tale of international espionage starring
and co-produced by Bill Cosby. More recently, Cosby recruited Leonard
to fill the Executive Producer slot on I Spy Returns, a 1993
TV-movie sequel that reunited Culp and Cosby as the swinging (and
now seasoned) secret agents.
Few
individuals have had the longevity in the television business that
Sheldon Leonard has, and with a string of hits spanning nearly two
decades, even fewer have had such long-run success. Fewer still
have had the remarkable impact on the medium, both creatively and
institutionally. It might be an exaggeration to say that without
Sheldon Leonard there would have been no spin-offs, and no Cosby,
but it is certain that both phenomena hit the screens of America
when they did through Leonard's efforts. Certainly without him neither
Rob and Laura Petrie (and Buddy and Sally et. al.), nor Mayberry
would exist as we know them. At the end of his 1995 autobiography
Leonard vows a return to do battle with the networks on the field
of television creativity. In the meantime, his contribution to the
literature that is American television comedy continues to play
out in syndication, and may well do so forever.
-Mark
Alvey
FURTHER
READING
Haber,
Deborah. "Kings Among the Jesters." Television (New York),
September 1963.
Kelly,
Richard. The Andy Griffith Show. Winston-Salem, North Carolina:
John F. Blair, 1981.
Smith,
Ronald L. Cosby. New York: St. Martin's, 1986.
"Television's
Jackie Robinson." Variety (Los Angeles), 23 December 1964.
Waldron,
Vince. The Official Dick Van Dyke Show Book. New York: Hyperion,
1994.
Weismann,
Ginny, and Coyne Steven Sanders. The Dick Van Dyke Show: Anatomy
of a Classic. New York: St. Martin's, 1983.
See
also Andy
Griffith Show; I Spy
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