|


|
NATIONAL ASSOCIATION
OF TELEVISION PROGRAMMING EXECUTIVES
The
National Association of Television Programming Executives (NATPE)
was organized in 1962 by a group of local station programmers to
provide a forum for enhancing the professional development of programmers.
The organization sponsors a number of educational and outreach activities
for members, including its annual Conference & Exhibition. Through
its College Television Society the organization encourages its members
and the academic community to share resources.
Perhaps
the most visible aspect of NATPE is the annual Conference and Exhibition.
This meeting has become a major international site of trade in television
programmers. Here programmers from local, regional, and even national
broadcasting systems are able to survey the offerings of vast numbers
of new programs, technologies, methods, and ideas. Especially since
the rise in numbers of independent television stations in the United
States, the implementation of the Prime Time Access Rule, and the
growth of independent, commercial stations and channels throughout
the rest of the world, the demand for inexpensive new programming
has increased dramatically. NATPE is one of the primary markets
for low-budget, syndicated programming. Game shows, talk shows,
quiz, cooking, instructional programs are presented in booths by
their creators who hope to have their programs adopted for programming
on large numbers of stations, an outcome that brings with it the
potential for huge financial success.
From
the marketing standpoint the NATPE meeting is comparable to MIP,
MIP-COM, and MIDEM, the other major points of trade in television
programming. From a legislative perspective, the meeting is most
like that of the National Association of Broadcasters.
-Cheryl
Harris
FURTHER
READING
Freeman,
Mike. "NATPE at 30: Charting Syndication's Rising Star." Broadcasting
(Washington, D.C.), 25 January 1993.
Loftus, Jack. "NATPE At 25: Is This Bazaar Really Necessary?" Television-Radio
Age (New York), 22 February 1988.
See
also Financial
Interest and Syndication Rules; International
Television Program Markets; Prime
Time Access Rule; Syndication
Return to N index Return to main index |
|
Join our efforts to build a new world-class museum in Chicago. Click here to donate now. | |
More than 7,000 digitized TV and radio programs are available once again for public viewing in the MBC archives. Search the archives! | |
Starting or adding to your TV on DVD collection is the best way to enjoy your favorite shows. Choose from over 5,000 TV on DVD series, seasons, episodes and soundtracks. Visit the MBC store now! | |
Own the most extensive look at the history of television. Relive great moments and learn about the people and shows that made television what is today. Purchase the 2nd edition now! |
|