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SAWYER, DIANE
 Diane Sawyer Photo courtesy of Diane Sawyer DIANE
SAWYER. Born in Glasgow, Kentucky, U.S.A., 22 December 1945.
Educated at Wellesley College, Wellesley, Massachusetts, B.A. 1967.
Married: Mike Nichols, 1988. Reporter, WLKY-TV, Louisville, Kentucky,
1967-70; administrator, White House press office, 1970-74; researcher
for Richard Nixon's memoirs, 1974-78; general assignment reporter,
then U.S. State Department correspondent, CBS News, 1978-89; ABC
News, since 1989. Member: Council on Foreign Relations. Recipient:
two Peabody Awards for public service; Robert F. Kennedy award;
nine Emmy Awards. Address: ABC News, 147 Columbus Avenue, New York,
New York 10023-5904, U.S.A.
TELEVISION
1978-81
CBS Evening News (correspondent)
1981-84 CBS Morning News (co-anchor)
1982-84 CBS Early Morning News (co-anchor)
1984-89 60 Minutes (correspondent and co-editor)
1989- Prime Time Live (co-anchor)
U.S. Broadcast
Journalist
Diane
Sawyer, co-anchor on ABC New's PrimeTime Live, is one of
broadcast journalism's most prominent and successful female presences.
After graduating from Wellesley College in 1967, Sawyer began her
career as a weather reporter on a Louisville, Kentucky television
station. In 1970, she took a job at the White House on the staff
of Presidential Press Secretary Ron Ziegler. She continued her career
as a press aide during the Nixon administration until 1974 and then
assisted the former president with the preparation of his memoirs.
The transition to broadcast journalism was made in 1978 when she
joined CBS News as a reporter in the Washington bureau. When Sawyer
accepted the job of State Department correspondent for CBS News
(1978-81) she began an unstoppable career as a popular figure in
television journalism: She was the co-anchor of CBS Morning News
(from 1981), the co-anchor of Early Morning News (1982-84),
and the first woman on the network's flagship public affairs program,
60 Minutes CBS (1984-89). Sawyer left this successful position
at CBS to sign a multi-year contract to co-anchor PrimeTime Live
on ABC News with Sam Donaldson in 1989.
In addition to her impressive professional resume, Diane Sawyer
is known for a variety of individual characteristics. Her intelligent
reporting and tenacious coverage of the Three Mile Island crisis
assisted her in garnering heavy journalistic assignments which at
the time were considered a challenge to male colleagues working
in early morning news. At CBS Morning News she earned a reputation
for skilled reporting as well as her ability to help increase ratings.
Her sunny disposition and commanding delivery helped edge the network's
program closer to its rivals in the Nielsen ratings. Her presence
and teamwork with Bill Kurtis gave CBS its first healthy ratings
in this time slot in three decades. High-profile assignments as
correspondent of 60 Minutes established her as a national
figure: viewers admired her equally for her personality and her
talents as an investigative reporter. Sawyer's skill contributed
to PrimeTime Live's success and its distinct style.
In
the fall of 1994, Sawyer signed a $7 million contract and became
one of the highest paid women in broadcast news. Though one critique
characterized her as "the warm ice maiden," such views may reflect
forms of professional jealously. Margo Howard, entertainment critic
of People magazine, writes "...she got to the top with a formidable
blend of smarts, drive, [warmth], and earnestness." Another characterization
as "a girl who is one of the boys" points to Sawyer's authoritative,
intelligent, enterprising manner.
Another
frequently referred to aspect of Sawyer's work is her willingness
to move between two styles--that of a tabloid journalist and the
"legitimate" journalist. Diligent reporting pieces coexist with
celebrity interviews, such as her coverage of the Iranian hostage
crises and the interview with Michael Jackson and Lisa Marie Presley.
Her "softball" questions to Tonya Harding during the 1992 Olympics,
her low-camp interview with Marla Maples (asking whether Donald
Trump was "really the best sex" she ever had), and her brief, heavily
promoted and news-free encounter with Boris Yeltsin in the Kremlin
during the 1987 coup contribute to the "tabloid" label.
Though
the critiques are valid to some degree, Sawyer's distinctive personality
has helped PrimeTime Live move towards unqualified success
and produce millions of dollars in profits for ABC. All four major
networks have sought her services, and she has become a "brand name,"
a person the viewers remember, and television personality who can
deliver ratings. She remains one of the most visible news figures
in U.S. television prime-time hours.
-Lynn
T. Lovdahl
FURTHER READING
Auletta,
Ken. "Promise Her the Moon." The New Yorker (New York), 14
February 1994.
Exley,
Frederick. "If Nixon Could Possess the Soul of this Woman, Why Can't
I? The Decade's Last Piece about Diane Sawyer." Esquire (New
York), December 1989.
Unger,
Arthur. "Diane Sawyer: 'The Warm Ice Maiden'" (interview). Television
Quarterly (New York), Spring 1992.
Zoglin, Richard. "Star Power: Diane Sawyer, with a New Prime-time
Show and a $1.6 Million Contract, Is Hot. But Are Celebrity Anchors
Like Her Upstaging the News?" Time (New York) 7 August 1989.
See
also News,
Network; 60 Minutes
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