The
spin-off is a television programming strategy that constructs new
programs around characters appearing in programs already being broadcast.
In some cases the new venue is created for a familiar, regular character
in the existing series (e.g. Gomer Pyle, U.S.M.C. from The
Andy Griffith Show). In others, the existing series merely serves
as an introduction to and promotion for, a completely new program
(Mork & Mindy, from Happy Days).
The most famous examples of the spin-off surround the work of producer
Norman Lear and that of the producers working at MTM Productions
during the 1970s. A list of the originating programs with their
spin-offs reads like a genealogy of popular television comedy. Thus,
All in the Family begat Maude, which begat Good Times,
and The Jeffersons, which begat Checking In. AITF
also begat Gloria, which lasted only one season and begat nothing.
The
Mary Tyler Moore Show begat Phyllis, Rhoda, and Lou
Grant, and though none of these "offspring" engendered specific
shows of their own, their producers went on to create numerous programs
with the distinctive style of these earlier works.
Other
prolific sources of spin-offs were The Danny Thomas Show,
the source of The Andy Griffith Show, which led to Gomer
Pyle, U.S.M.C., and Mayberry, R.F.D. From Happy Days
the list includes Laverne and Shirley, Joanie Loves Chachi,
Mork & Mindy, and Out of the Blue. As should be clear
from these lists, a spin-off is no guarantee of success. For every
Wanted: Dead or Alive (from Trackdown), there is a
Beverly Hill Buntz (from Hill Street Blues).
The
existence of spin-offs can lead to puzzling problems when one considers
the relations among programs across the schedule. The long-running
prime time serial, Knots Landing, for example, was a spin-off
of Dallas, the most famous example of that genre. During
the famous 1985-86 season of Dallas, the season that was
"dreamt" by Pamela Ewing (Victoria Principal), various events on
Knots Landing occurred in response to Bobby Ewing's (Patrick Duffy)
"death." Yet no one on Knots Landing troubled to explain
how the history of their own fictional world might be altered by
the fact that a "year in the life of Dallas" never occurred.
In any instance, spin-offs attest to television's constant demand
for new, if not always different, material. This demand often leads
to mindless repetition and the most meager attempts to cash in on
previous success. While spin-offs may lead to new sources of creativity
in their own right, the result of applying this strategy is often
no more than a program that temporarily fills a time slot.
Indeed,
it should be noted that spin-offs often result from producers' financial
arrangements. Successful producers frequently contract for future
commitments from studios or networks. New shows constructed around
proven, popular characters offer obvious advantages in these arrangements.
Similarly, the existence of a successful program offers the producer
and the network a ready-made billboard for advertising new work.
Characters from the new production may appear in no more than a
single episode of the ongoing program in order to be introduced
to a large audience.
A
final version of the spin-off is related to variations on a program
franchise or formula, variations that often cross national boundaries.
It is important to remember that All in the Family and Sanford
and Son, two of the most highly acclaimed shows produced by
Norman Lear, were copies of British productions, Till Death Us
Do Part and Steptoe and Son, respectively. Currently,
the most prominent examples here are the international versions
of Wheel of Fortune. Licensed by the parent company, Merve
Griffin Productions, to producers in other countries, some form
of Wheel is popular from France to Taiwan, from Norway to Peru.
In each country small variations are created to express particular
cultural expectations and attitudes. Because game shows are cheaply
and easily produced, this type of the spin-off concept is likely
to expand.
-Horace
Newcomb