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SWALLOW, NORMAN
NORMAN
SWALLOW. Born in Manchester, Lancashire, England, 17 February
1921. Attended Manchester Grammar School; Keble College, Oxford.
Served in British Army, 1941-46. Began career as writer-producer
of documentaries, BBC, 1948; producer of documentaries, from 1950;
co-produced television coverage of the general election, 1951; produced
monthly BBC program Special Inquiry, 1952-56; study tour of Middle
East, India, Pakistan and Ceylon (now Sri Lanka), 1956-57; assisted
head of films for BBC, 1957; writer/producer for On Target, 1959;
appointed chief assistant, BBC Television, 1960; assistant editor,
Panorama, 1961; joined Denis Mitchell Films, 1963; head of arts
features, BBC Television, 1972-74; executive producer, Granada Television,
from 1974; freelance producer/director, since 1985. Recipient: Desmond
Davis Award, 1977; Emmy Award, 1982.
TELEVISION
SERIES (producer)
1952-57
Special Inquiry
1953- Panorama (assistant editor)
1954-56 World is Ours
1959 On Target (also writer)
1968-72 Omnibus
TELEVISION SPECIALS
1964 A Wedding on Saturday (also writer)
1977 The Christians
1978 Clouds of Glory
1980 This England (co-producer)
1982 A Lot of Happiness
1986 The Last Day (also director)
1989 Johnny and Alf Go Home
PUBLICATIONS
(selection)
"Documentary TV Journalism." In, Rotha, Paul, editor. Television
in the Making. London: Focal, 1956.
Factual Television. London: Focal, 1966.
"Denis Mitchell." The Listener (London), 24 April 1975.
Eisenstein:
A Documentary Portrait. London: Allen and Unwin, 1976.
British Producer/Media
Executive
Norman
Swallow's career in British broadcasting, from his joining the BBC
in 1946 through to his continuing involvement in independent production
today, is that of a major pioneer of the British television documentary
and, more broadly, a significant contributor to public service television.
Swallow
went to school in Manchester and studied history at Oxford, before
entering wartime military service. His first work for the BBC was
in radio "drama-documentary" where he tackled a number of historical
and social themes as a writer and producer. After moving to television,
Swallow was a producer of the General Election broadcast of 1951,
which marked a decisive shift in television's treatment of elections,
quickly to develop their own distinctive form of extended national
coverage and commentary. One year later he became the series director
of Special Enquiry, a BBC- documentary series which concerned
itself primarily with investigation into contemporary social issues.
The series ran from 1952 to 1957 and was undoubtedly one of the
most important innovations in television journalism of the period,
acting as an influence upon a whole range of later work. In devising
the series with his colleagues, Swallow was himself influenced both
by the work of the 1930s British Documentary Film Movement (particularly,
in films like Housing Problems, 1935) and by the kind of
feature journalism, making extensive use of location interviews,
developed within BBC radio.
Special
Enquiry started with a programme investigating life in the slum
tenements of Glasgow. The program caused widespread and positive
appreciation of the new series in the newspapers. It went on to
engage with a variety of issues to do with housing, poverty, health,
ageing, education, etc. As quoted in Popular Television in Britain,
Swallow has remarked on the response which the first programme caused:
"...we had many phone calls, even letters, from people who, because
they know nothing about it, hadn't seen that sort of thing before,
wouldn't believe it. They thought we were lying. That it was somehow
fiction. So this was a television breakthrough."
One
of the most controversial programmes in the series was entitled
Has Britain a Colour Bar? and investigated racial prejudice
against immigrants, taking the city of Birmingham as an example.
Like all of the programmes, it consisted of a filmed report by an
on-location investigative reporter (here Rene Cutforth), together
with interview sequences. Following a convention of the period,
interviews were often presented as direct-to-camera testimony, giving
the series something of the feel of an "access programme" and linking
it back to the precedent of direct address by ordinary people in
the 1930s "classic" Housing Problems. The "colour bar" edition
caused extensive public discussion, not least for the frankness
with which racial prejudice was revealed in the speech of some of
the participants, including trade union officials. There was also
a powerful, and partly dramatized, scene in which a newly arrived
immigrant looked for lodgings, to be repeatedly turned away by landladies,
sometimes with the reason made perfectly clear. The Daily Express
thought the programme to be "one of the most outspoken...ever screened."
At this time, Swallow was also the Series Producer of The World
is Ours, made in co-operation with the United Nations and produced
within the BBC's new documentary department, headed by the distinguished
film-maker Paul Rotha. In 196O, Swallow became Assistant Editor
of Panorama at a time when this series was establishing itself
as the leading current-affairs programme on British television.
Three years later he resigned in order to set up an independent
company with Denis Mitchell, one the most brilliantly original documentary
directors ever to work for British television. Together, the two
did a series for Granada called This England, which further
extended television's exploration of working-class life through
a relaxed approach that kept commentary to a minimum. During this
period Swallow made A Wedding on Saturday, a film about a
wedding in a northern mining village, which won the Prix Italia
in 1965.
Going
back to the BBC in 1968, after a period of work which included the
first Anglo-Soviet co-production, Ten Days That Shook The World
(on the Russian revolution) for Granada, Swallow became Series
Editor of the Arts programme, Omnibus. During his first year, editions
of this series included Ken Russell's much admired biographical
film on Delius and Tony Palmer's pathbreaking programme on popular
music, All My Loving. He went on to become the BBC's Head
of Arts Features before shifting northwards again, to re-join Granada
where, among other things, he worked on the 1985 series Television,
an ambitious attempt at tracing the history and significance of
the medium across the world.
Swallow
has written extensively on the medium for newspapers and journals
and his widely-cited book Factual Television remains one
of the most thoughtful and sustained reflections on its subject
by a practitioner. He was Television Advisor for the planning of
the British Film Institute's Museum of the Moving Image, established
in London's South Bank arts complex.
The
career of Norman Swallow is both distinctive and representative.
It is distinctive in his contribution (particularly in the shaping
and supportive role of series editor) both to the investigative
documentary and to arts programming, where his interests, enthusiasms
and creative empathy have extended well beyond the confines of southern
middle-class England. It is representative insofar as his ability
to be both popular and serious, intellectually engaged and yet fully
aware of the need to address a general audience, displays the best
qualities of British public service television across four decades.
-John
Corner
FURTHER READING
Corner,
John. "Documentary Voices." In, Corner, John, editor. Popular
Television in Britain: Studies in Cultural History. London:
British Film Institute, 1991.
See
also British
Programming; Panorama;
Producer in Television
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