SWALLOW, NORMAN

NORMAN SWALLOW. Born in Manchester, Lancashire, England, 17 February 1921. Attended Manchester Grammar School; Keble College, Oxford. Served in British Army, 1941-46. Began career as writer-producer of documentaries, BBC, 1948; producer of documentaries, from 1950; co-produced television coverage of the general election, 1951; produced monthly BBC program Special Inquiry, 1952-56; study tour of Middle East, India, Pakistan and Ceylon (now Sri Lanka), 1956-57; assisted head of films for BBC, 1957; writer/producer for On Target, 1959; appointed chief assistant, BBC Television, 1960; assistant editor, Panorama, 1961; joined Denis Mitchell Films, 1963; head of arts features, BBC Television, 1972-74; executive producer, Granada Television, from 1974; freelance producer/director, since 1985. Recipient: Desmond Davis Award, 1977; Emmy Award, 1982.

TELEVISION SERIES (producer)

1952-57 Special Inquiry
1953- Panorama (assistant editor)
1954-56 World is Ours
1959 On Target (also writer)
1968-72 Omnibus

TELEVISION SPECIALS

1964 A Wedding on Saturday (also writer)
1977 The Christians
1978 Clouds of Glory
1980 This England (co-producer)
1982 A Lot of Happiness
1986 The Last Day (also director)
1989 Johnny and Alf Go Home

PUBLICATIONS (selection)

"Documentary TV Journalism." In, Rotha, Paul, editor. Television in the Making. London: Focal, 1956.

Factual Television. London: Focal, 1966.

"Denis Mitchell." The Listener (London), 24 April 1975.

Eisenstein: A Documentary Portrait. London: Allen and Unwin, 1976.

British Producer/Media Executive

Norman Swallow's career in British broadcasting, from his joining the BBC in 1946 through to his continuing involvement in independent production today, is that of a major pioneer of the British television documentary and, more broadly, a significant contributor to public service television.

Swallow went to school in Manchester and studied history at Oxford, before entering wartime military service. His first work for the BBC was in radio "drama-documentary" where he tackled a number of historical and social themes as a writer and producer. After moving to television, Swallow was a producer of the General Election broadcast of 1951, which marked a decisive shift in television's treatment of elections, quickly to develop their own distinctive form of extended national coverage and commentary. One year later he became the series director of Special Enquiry, a BBC- documentary series which concerned itself primarily with investigation into contemporary social issues. The series ran from 1952 to 1957 and was undoubtedly one of the most important innovations in television journalism of the period, acting as an influence upon a whole range of later work. In devising the series with his colleagues, Swallow was himself influenced both by the work of the 1930s British Documentary Film Movement (particularly, in films like Housing Problems, 1935) and by the kind of feature journalism, making extensive use of location interviews, developed within BBC radio.

Special Enquiry started with a programme investigating life in the slum tenements of Glasgow. The program caused widespread and positive appreciation of the new series in the newspapers. It went on to engage with a variety of issues to do with housing, poverty, health, ageing, education, etc. As quoted in Popular Television in Britain, Swallow has remarked on the response which the first programme caused: "...we had many phone calls, even letters, from people who, because they know nothing about it, hadn't seen that sort of thing before, wouldn't believe it. They thought we were lying. That it was somehow fiction. So this was a television breakthrough."

One of the most controversial programmes in the series was entitled Has Britain a Colour Bar? and investigated racial prejudice against immigrants, taking the city of Birmingham as an example. Like all of the programmes, it consisted of a filmed report by an on-location investigative reporter (here Rene Cutforth), together with interview sequences. Following a convention of the period, interviews were often presented as direct-to-camera testimony, giving the series something of the feel of an "access programme" and linking it back to the precedent of direct address by ordinary people in the 1930s "classic" Housing Problems. The "colour bar" edition caused extensive public discussion, not least for the frankness with which racial prejudice was revealed in the speech of some of the participants, including trade union officials. There was also a powerful, and partly dramatized, scene in which a newly arrived immigrant looked for lodgings, to be repeatedly turned away by landladies, sometimes with the reason made perfectly clear. The Daily Express thought the programme to be "one of the most outspoken...ever screened."

At this time, Swallow was also the Series Producer of The World is Ours, made in co-operation with the United Nations and produced within the BBC's new documentary department, headed by the distinguished film-maker Paul Rotha. In 196O, Swallow became Assistant Editor of Panorama at a time when this series was establishing itself as the leading current-affairs programme on British television. Three years later he resigned in order to set up an independent company with Denis Mitchell, one the most brilliantly original documentary directors ever to work for British television. Together, the two did a series for Granada called This England, which further extended television's exploration of working-class life through a relaxed approach that kept commentary to a minimum. During this period Swallow made A Wedding on Saturday, a film about a wedding in a northern mining village, which won the Prix Italia in 1965.

Going back to the BBC in 1968, after a period of work which included the first Anglo-Soviet co-production, Ten Days That Shook The World (on the Russian revolution) for Granada, Swallow became Series Editor of the Arts programme, Omnibus. During his first year, editions of this series included Ken Russell's much admired biographical film on Delius and Tony Palmer's pathbreaking programme on popular music, All My Loving. He went on to become the BBC's Head of Arts Features before shifting northwards again, to re-join Granada where, among other things, he worked on the 1985 series Television, an ambitious attempt at tracing the history and significance of the medium across the world.

Swallow has written extensively on the medium for newspapers and journals and his widely-cited book Factual Television remains one of the most thoughtful and sustained reflections on its subject by a practitioner. He was Television Advisor for the planning of the British Film Institute's Museum of the Moving Image, established in London's South Bank arts complex.

The career of Norman Swallow is both distinctive and representative. It is distinctive in his contribution (particularly in the shaping and supportive role of series editor) both to the investigative documentary and to arts programming, where his interests, enthusiasms and creative empathy have extended well beyond the confines of southern middle-class England. It is representative insofar as his ability to be both popular and serious, intellectually engaged and yet fully aware of the need to address a general audience, displays the best qualities of British public service television across four decades.

-John Corner

FURTHER READING

Corner, John. "Documentary Voices." In, Corner, John, editor. Popular Television in Britain: Studies in Cultural History. London: British Film Institute, 1991.

 

See also British Programming; Panorama; Producer in Television

 

 

 

   

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