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TELETEXT
 Examples of teletext Photos courtesy of KSL- TV/ Salt Lake City  Examples of teletext Photos courtesy of KSL- TV/ Salt Lake City  Examples of teletext Photos courtesy of KSL- TV/ Salt Lake City  Examples of teletext Photos courtesy of KSL- TV/ Salt Lake City
Teletext
is the term commonly applied to electronic systems that transmit
to specially equipped television receivers. This technology makes
use of normal broadcast signals to distribute data to television
sets or dedicated monitors. The data is provided in the form of
"pages" made up of screens of colorful text and graphic information.
The broadcasted data may contain information such as news headlines,
sports scores, and traffic and financial reports.
Although
the signals may sometimes be transmitted as a subcarrier on an FM
radio signal, teletext systems usually transmit digital data by
placing messages in the unused lines of the standard television
signal. These unused lines are called the Vertical Blanking Interval
or VBI: this can be seen as the black bar that appears when the
vertical hold is defective on a television set. A special decoder
is required to retrieve and display the text and graphic content:
this decoder may be built into a television set or cable decoder
or it may be installed as a peripheral device. The teletext information
may be displayed in a superimposed format or full screen image,
or it may be relegated to the lower part of the video display. Viewers
are able to control the display of this information with a handheld
remote control device. In some systems special printers may be connected
to the sets which are able to reproduce provide hard copies of the
broadcasted data.
In
contrast to videotext services which are fully interactive, teletext
has traditionally has been a one way system. Because of the limitations
of the broadcast signal, the user must access the information in
order, page by page, as the station chooses to transmit it.
Teletext services have operated quite successfully in European markets
since the late 1970s. In Great Britain, for example, several million
sets have been equipped with decoders that allow users access to
Ceefax, the British Broadcasting Corporation's teletext service,
and to Oracle, a teletext service provided by Independent TV. However,
teletext has had little success in the United States, in part because
the Federal Communications Commission chose not to designate a national
standard for teletext decoder devices. The resulting proliferation
of incompatible equipment created confusion in the marketplace which
ultimately contributed to the low adoption of teletext among U.S.
television owners.
-Aviva
Rosenstein
FURTHER
READING
Alber,
A. Videotex-Teletext: Principles and Practices. New York:
McGraw Hill, 1985.
Mosco,
Vincent. Push-button Fantasies: Critical Perspectives on Videotex
and Information Technology. Norwood, New Jersey: Ablex, 1982.
Veith,
Richard. Televisions' Teletext. New York: North-Holland,
1983.
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