TELEVISION NORTHERN
CANADA
In
1983, after a decade of lobbying, the Canadian federal government
established a Northern Broadcasting Policy which laid out the principles
for the development of Northern native-produced programming for
communities North of the 55th latitude line. With the policy was
an accompanying program vehicle called the Northern Native Broadcast
Access Program. This program was given $40.3 million to be distributed
over a four-year period to 13 regional Native Communications Societies
in the North in order to produce 20 hours of regional radio and/or
five hours of television per- week in First Peoples' languages,
reflecting their specific cultural perspectives. Although funding
has eroded over time, the policy and programs are still operational.
One
of the key problems identified quite soon after the Program was
initiated was that of program distribution via satellite. Transponder
rental costs were prohibitive and it became apparent early in the
implementation process that a dedicated Northern transponder would
be the solution to the negotiation problems involved in piggybacking
on existing distribution services, such as that of the Canadian
Broadcasting Corporation's Northern Services or CANCOM (a commercially-based
Northern distribution service).
In January 1987, in response to the issue of distribution, Canadian
aboriginal and Northern broadcasters met in Yellowknife, Northwest
Territories to form a non-profit consortium with the goal of establishing
a Pan-Northern television distribution service. In 1988, the Canadian
government gave the organizers $10 million to establish Television
Northern Canada (TVNC). In 1991, Canada's regulatory agency, the
Canadian Radio-television and Telecommunications Commission (CRTC)
approved
TVNC's
application for a native television network license to serve Northern
Canada for the purpose of broadcasting cultural, social, political
and educational programming. On 21 January 1992, TVNC began broadcasting.
TVNC's network is owned and programmed by 13 aboriginal broadcast,
government and education organizations in Northern Canada. Members
include: the Inuit Broadcasting Corporation (Ottawa, Iqaluit) the
Inuvialuit Communications Society (Inuvik), Northern Native Broadcasting,
Yukon (Whitehorse), the OkalaKatiget Society (Labrador), Taqramiut
Nipingat Incorporated (Northern Quebec), the Native Communications
Society of the Western N.W.T. (Yellowknife), the Government of the
Northwest Territories, Yukon College, and the National Aboriginal
Communications Society. Associate Members are CBC Northern Service,
Kativik School Board (Quebec), Labrador Community College, Northern
Native Broadcasting, Terrace, Telesat Canada, and Wawatay Native
Communications Society (Sioux Lookout). Services extend to Labrador,
Arctic Quebec., Nunavut (formerly the Inuit regions of the Northwest
Territories), Western Northwest Territories and Yukon. Programming
is produced in at least seven aboriginal languages, as well as in
English and French. The TVNC's mission statement elaborates its
goals:
Television
Northern Canada shall be (is) a dedicated northern satellite distribution
system, for the primary benefit of aboriginal people in the North,
by which residents of communities across northern Canada may distribute
television programming of cultural, social, political and educational
importance to each other, increasing communications access and
promoting dialogues h] their remote and underserved homelands
(TVNC, 1 March 1993).
As a primary
level of service for the North, TVNC spans five time zones and covers
an area of over 4.3 million kilometers (one third of Canada's territory).
The organizations involved broadcast approximately 100 hours per
week to 94 communities. TVNC is not a programmer, but a distributor
of its members' programming. Core Northern programming consists
of:
- 38 hours per
week of aboriginal language and cultural programming; -
23 hours per
week of formal and informal educational programming;
-12 hours per
week of produced and acquired children's programming, over half
of which is in aboriginal languages.
As seen from
the number of programming hours scheduled, the Native Communications
Societies cannot afford to produce enough materials for round-the-clock
exhibition. Consequently, TVNC is wrapped around with Environment
Canada weather forecasts, as well as newstexts from Broadcast
News.
Despite funding
cutbacks, TVNC is the only aboriginal television network in the
world which broadcasts such a high volume of programming from indigenous
sources. As a Pan-Arctic distribution undertaking, it is theoretically
in a position to forge connections with Inuit and aboriginal groups
in other countries, such as Greenland, Alaska, Finland, Russia (Siberia),
Australia, and New Zealand, Brazil, and Bolivia (among others).
This could be achieved through program exchanges and uplink-downlink
satellite arrangements, but TVNC administration faces two problems:
incompatible video/electrical standards and financial barriers.
What TVNC does do is offer Northern viewers limited access to programming
about activities of indigenous peoples from around the globe, when
this is feasible.
In
May 1995, TVNC applied to be placed on the Revised Lists of Eligible
Satellite Services to be picked up by cable operators throughout
Canada. Approval was granted in November 1995. Availability of Northern-produced
programming on Southern channels expands Northern broadcasting to
a new dimension. It represents the completion of the Canadian broadcasting
mandate--permitting broadcasting to move in all directions from
the South to the North, North-to-North and North-to-South. This
is a leap forward from the unidirectional importation of Southern
culture to the North which began in 1973. By permitting TVNC to
be broadcast in the South, the Canadian regulatory body is attempting
to ensure that all Canadians have an opportunity to acquire a more
coherent understanding of the North and its residents.
In December 1995, the CRTC approved a deal between Arctic cooperatives
Limited (ACL) and NorthwesTel to split up the northern cable TV
market between them. At the same time, the CRTC noted that it expects,
but does not require, ACL and NorthwesTel to pay 55 cents per cable
TV subscriber into a special programming fund to be administered
by TVNC. The money is intended to pay for the development and distribution
of First Peoples television programs. Hopefully, these expectations"
will be met without resistance.
The
most current initiative of TVNC is their participation with ACL
and Northwestern in the creation of a new company for the purpose
of constructing an affordable and accessible high-speed communications
network in Northern Canada. The granting of a license to TVNC and
the integration of TVNC in the Northern information highway infrastructure
represents Canada's recognition of the importance of Northern-based
control over the distribution of its own native and Northern programming
and telecommunications services. TVNC is the vehicle through which
First Peoples are able to represent themselves and their concerns
across Canada's expansive territories. First Peoples are no longer
restricted by the geography of diffusion technology to local or
regional self representation and identity-building. In this sense
TVNC constitutes a de facto recognition of the communication rights
of First Peoples in Canada's North.
-Lorna
Roth
FURTHER READING
Bell, Jim. "Co-ops Northwestern Split the North Between Them." Nunatsiaq
News, 22 December 1995.
Jackson
Kristy. "North Switches Channels to TVNC." Above and Beyond.
Summer, 1992.
Meadows
Michael. "Ideas from the Bush: Indigenous Television in Australia
and Canada." Canadian Journal of Communication (Saskatoon,
Canada), Spring 1995.
Roth Lorna. "Northern Voices and Mediating Structures: The Emergence
and Development of First Peoples' Television Broadcasting in the
Canadian North." doctoral dissertation. Montreal: Concordia University
1994.
TVNC. Television Northern Canada: A Proposal for a Shared Television
Distribution Service in Northern Canada. 1 June 1987.
Young,
Pamela. "Southern Reflections on The Rural North." Maclean's
(Toronto, Canada), 28 March l988.
CRTC
DOCUMENTS AVAILABLE TO THE PUBLIC
Public
Notice CRTC 1985-274. Northern Native Broadcasting. 1985.
Public
Notice CRTC 1990-12. Review of Native Broadcasting A Proposed Policy.
1990.
Public
Notice CRTC 1990-89 Native Broadcasting Policy. 1990.
Decision
CRTC 91-826. Television Northern Canada Incorporated. Ottawa, 28
October 1991.
TVNC.
Application to Add PvNC Television Network Signal to the Lists of
Eligible Satellite Services Pursuant to the Cable Television Regulations,
1986. Iqaluit.
31 May 1995.
Public
Notice CRTC 1995-129. Call for Comments on a Request to add the
Service of Television Northern Canada Incorporated to the Lists
of Eligible Satellite Services. Ottawa, 28 July 1995.
Public
Notice CRTC 1995-189. Revised Lists of Eligible Satellite Services.
Ottawa, 6 November 1995.
PUBLIC COMMENTS AVAILABLE AT CRTC OFFICES
Canadian Cable Television Association. Ottawa. 31 August 1995.
Northwest
Territories Minister of Education, Culture and Employment. Yellowknife.
31 August, 1995.
See
also First
People's Television Broadcasting in Canada
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