The
television industry is one of the more highly organized, or unionized,
in the United States. Qualified candidates are numerous for a few
available jobs. Producing and airing programs lend themselves to
odd working hours, location shoots, holidays, weekends, long working
days and often short-term temporary employment. Such conditions
would normally permit management to exploit employees by offering
low wages, few fringe benefits, and no job security to employees.
Historically, unionization in U. S. industry began to eliminate
such exploitation, and the television industry is no exception.
Although
some of the unions in television and film today grew out of earlier
creative guilds like Actors' Equity and the Dramatists' Guild, the
primary reference point for effective unionization of the industry
was passage of the National Labor Relations Act in 1935. Known as
the Wagner Act, in honor of its congressional sponsor, it was a
major piece of "New Deal" legislation passed during the Franklin
D. Roosevelt administration. The NLRA made it legal for workers
to form unions. It set up the National Labor Relations Board as
an arm of government to enforce it. Unions could bargain for wages
and working conditions.
Today,
unions and guilds representing employees in television and film
bargain with networks and production companies for minimum wage
scales, pension funds and other fringe benefits. A major bargaining
issue in recent years between producers and creative guilds has
been residuals. Residuals is the term used to describe royalties
paid to actors, directors, and writers for airing programs originally
and in subsequent replays and re-runs, and for cassette sales and
rentals.
The degree of unionization in television today varies considerably
by geographic region. Television stations and cable systems in most
of the larger media markets like New York City, Los Angeles, and
Chicago, are almost totally unionized. Local television stations
and cable systems in small markets, however, may not be unionized.
Networks and major production companies are all unionized, whereas
small independent producers tend not to be.
The
term "union" in the television industry describes labor organizations
that represent technical personnel, and are referred to as "below-the-line"
unions. The term "guild" describes labor organizations that represent
creative personnel, and are referred to as "above-the-line" unions.
These designations result from their actual position on the pages
of production budgets in which "creative" and "technical" costs
are divided by a line. In a typical television show production budget,
below-the-line costs are fixed, whereas above-the-line costs are
flexible. For example, the budget for a one-hour drama enters camera
operator's wages below-the-line because there is a standard wage
scale in the union contract with management for camera operators
shooting a one-hour drama. The salary for the show's leading actor
is entered above-the-line because there is considerable disparity
between a relatively unknown actor's salary and the salary of a
major TV star like Tim Allen or Angela Landsbury.
Four
very large unions represent most below-the-line technical personnel
in television and cable today: the National Association of Broadcast
Employees and Technicians (NABET), the International Brotherhood
of Electrical Workers (IBEW), the International Alliance of Theatrical
and Stage Employees (IATSE), and the Communication Workers of America
(CWA).
NABET began as a union of engineers at NBC in 1933. It is the only
union among the four devoted exclusively to representing workers
employed in broadcasting, film, recording, and allied industries.
Today it is the exclusive bargaining agent for below-the-line personnel
at the ABC, NBC, FOX, and PBS networks, as well as at many local
independent television stations in large cities.
IBEW
is one of the largest unions in the United states and represents
workers in construction, manufacturing, and utilities, in addition
to below-the-line personnel at CBS, Disney, independent TV stations,
and some cable companies.
IATSE was founded in New York City in 1893 as the National Alliance
of Theatrical State Employees. Today, it is organized primarily
along craft lines with over 800 local chapters, each representing
specialized occupations within the Union's overall national membership
of more than 70,000 workers. In the Los Angeles area alone, some
of the occupations represented by separate local chapters are: set
designers-model makers, illustrators-matte artists, customers, makeup
artists-hair stylists, film editors, film cartoonists, script supervisors,
film set painters, studio electricians, stagehands, and story analysts.
IATSE represents almost every below-the-line occupation at the major
production studios and many independent production companies that
produce shows on film for theaters, television, and cable.
CWA, historically, has represented workers in the telephone industry
and other common carrier fields. In recent years, it has increased
its membership and influence in the cable television industry, and
represents below-the-line personnel in cable multiple system operators,
cable networks, and local cable companies.
There
are many above-the-line guilds representing creative workers in
television. The major guilds with the most influence are: the American
Federation of Television and Radio Artists (AFTRA), the Screen Actors
Guild (SAG), the Directors' Guild of America (DGA), the Writers'
Guild of America (East and West, known as WGAE and WGAW), and the
American Federation of Musicians (AFM). Most members of these unions
do not work full-time or regularly, and those who do almost never
work for minimum wage scale.
AFTRA
grew out of the American Federation of Radio Artists, founded in
1937. It added television performers and "television" to its name
in 1952. Today, AFTRA represents over 70,000 performers nationally
who appear on television or cable programs that are produced on
videotape or broadcast live. In addition to actors this number includes
many performers such as announcers, dancers, newspersons, sportscasters,
game show emcees, and talk show hosts, stunt people, and sound effects
artists. AFTRA has about 30,000 members in its Los Angeles area
alone, a small percentage of whom earn their living primarily from
performing on radio, cable, or television. Most television performers
work other jobs to support themselves while seeking occasional temporary
employment as a television, cable, film or radio performer.
SAG
represents performers who appear on television or cable programs
produced on film. These include feature films produced for theatrical
release and later aired on television in addition to film programs
produced expressly for television exhibition. Related to SAG is
the Screen Extras' Guild (SEG) which represents bit performers who
appear in programs produced on film. Most celebrities and successful
performers belong to both AFTRA and SAG so they are not limited
from performing in all three production modes of live, tape, or
film.
The DGA was organized originally in 1936 as the Screen Directors'
Guild by a group of famous film directors, including King Vidor
and Howard Hawks. Television directors were admitted in 1950, and
the name Directors' Guild of America was adopted in 1960. Today,
it has a West chapter in Hollywood and an East chapter in New York
City. It represents directors, associate directors, unit production
managers, stage managers, and production assistants in television,
and directors, assistant directors, and stage managers in film.
Both chapters work cooperatively to represent their members regardless
of the location of a production or shoot. The East chapter, for
example, represents most play directors, and the West chapter represents
most film directors.
The
WGAE (East) and the WGAW (West) are incorporated separately because
of differing laws of incorporation in New York and California. WGAE
is located in New York City, and WGAW is located in Los Angeles.
Though incorporated separately, they function as a single organization
that represents the interests of over 8,000 members nationally,
although the WGAE has only half the membership of the WGAW, and
has a significant number of playwrights among its membership, whereas
WGAW is dominated by screenwriters. In 1962, WGA also joined with
sister guilds in Great Britain, Canada, Australia, and New Zealand
to form an international union alliance among these English-speaking
nations.
The
AFM began in 1896, and represents musicians, including vocalists
and instrumentalists who perform live or on film, tape, record,
or disk. It has local chapters throughout the United States that
bargain with local television stations and cable systems in geographic
regions they cover.
With
computers, satellites, and digital technology globalizing electronic
communication, unions and guilds will continue to add new occupational
groups to their membership and become increasingly more international
in scope. In a democratic society like the United States, viable
unions remain necessary to provide oversight of big business and
management policies and practices toward to their employees.
-Robert
G. Finney
Bielby,
William T., and Denise D. Bielby. The 1989 Hollywood Writers'
Report: Unequal Access, Unequal Pay. West Hollywood, California:
Writers Guild of America, West, 1989.
Block,
Alex Ben. "Hollywood's Labor Pains; Lower Revenues and Rising Costs
Are Spawning a Tough New Attitude to Unions by TV Networks and Producers."
Channels: The Business of Communications (New York), July-August
1988.
Prindle,
David F. The Politics Of Glamour: Ideology And Democracy In The
Screen Actors Guild. Madison, Wisconsin: University of Wisconsin
Press, 1988.
Schwartz,
Nancy Lynn. The Hollywood Writers' Wars. New York: Knopf,
1982.