TBS began with Turner's purchase in 1968 of failing UHF station WJRJ in Atlanta, Georgia. He immediately renamed the station WTCG (for Turner Communications Group) and began to look for programming. What Turner found were old movies and syndicated television series, many of which he purchased outright with a view toward unrestricted future showings. He used these to counterprogram the network affiliates, going after such audience segments as children and people who did not watch the news. By the early 1970s, WTCG also offered local sports programming-first professional wrestling and then Atlanta Braves baseball, Atlanta Hawks basketball, and Atlanta Flames hockey. In 1976 Turner purchased the Braves, securing long-term access to his single most critical source of programming.

     The combination of old movies and TV programs and the sports coverage proved to be a formula for success. By 1972 WTCG boasted a 15 percent share of the Atlanta audience, and the station's signal had begun to be carried by microwave to cable systems in the Atlanta region. When Turner heard about Home Box Of­fice’s groundbreaking satellite debut in 1975, he quickly began preparations to use the same technology to extend WTCG's signal. Through a series of adroit negotiations, Turner set up (as a business separate from Turner Communications) a company called Southern Satellite Systems, Inc., to uplink WTCG's signal to an RCA communications satellite. In 1976 WTCG became the second satellite-delivered cable program service and the first satellite superstation.

     The superstation was renamed WTBS in the late 1970s. In 1980 Cable News Network (CNN), the first of Turner Broadcasting System's cable-only program services, was launched. Throughout the following decade. CNN branched into specialized news services, including CNN Radio, CNN International, CNN Headline News, and CNN Airport Network.

     During the 1980s, strategic programming acquisitions led to more new cable ventures for Turner Broadcasting. In 1986 Turner added the entire MGM film library to his existing stock of old movies. Two years later. Turner Network Television (TNT). a general­ interest cable program service that features many movies, was launched. The Turner film library also supplies Turner Classic Movies. launched in 1994. Turner's 1991 acquisition of Hanna-Barbera Cartoons (both the production studio and the syndication library), ensured a continuous supply of programming for both the TBS superstation and the Cartoon Network, launched in 1992. Several foreign-language versions of the Cartoon Network now exist or are being developed. Finally, in addition to the TBS superstation's established market position as a sports programming outlet, Turner Broadcasting also owns Sportsouth, a regional sports programming service.

     Other Turner holdings include New Line Cinema, Castle Rock Entertainment, Turner Entertainment Company. Turner Pictures Worldwide, Turner Home Entertainment, Turner Publishing. Turner Educational Services. Turner Interactive, and the Atlanta Hawks.

     From the earliest efforts to revamp WTCG, much of Ted Turner's television success has been based on his ability, and that of his employees, to acquire innovative and inexpensive sources of programming and to make that programming available through as many outlets as possible. Thus, Turner Broadcasting System's current holdings represent both program material-in the form of film and television libraries, production houses. and sports teams-and the means of distributing that programming.

     In 1995 TBS entered into an agreement to become part of the Time Warner media conglomerate. The merger was approved. and in 2001 the corporation merged yet again with America Online, the nation's largest Internet service provider. Those companies originally launched as part of the Turner Broadcasting empire continue to grow and play a major role as content producers for AOL Time Warner, now the world's largest media conglomerate. In March 2001 veteran television executive Jamie Kellner (former chairman of the WB network) was brought in to head the Turner Broadcasting division of AOL Time Warner (now Time Warner).